Please tell me that I’m not the only one who has bought something blogger-related for the gram? No? Just me?
Well, I’ll hold my hands up on your behalf too and say that I’ve literally rushed out and bought things that I’ve seen other bloggers styling on their instas. And whats even worse is that less than 2 month down the line, those items are long lost at the back of my wardrobe or in the depths of a cupboard somewhere in the house. Why? Because we did it for the gram, that’s why.
In all seriousness though, I’m sure that a lot of us have done the same thing. If we get down to the nitty-gritty of why we do it, its all just to be accepted and liked as professionals. And that not a bad thing at all. In fact, its human nature to want to be accepted and liked by our peers, even if they are tucked away behind a computer screen. So the next time you need justification for buying that cute shirt in New Look, remember that its all in aid of human nature! I kid.
I often imagine fashion blogging on Instagram like a non-uniform day at high-school (However this time around, likes and follows are involved, and that’s a whole different kettle of fish!). All of the more ‘popular girls’ would come in wearing identical outfits from the same high-street store and i’d be sat there in my dog-eared jeans and muddy shoes wishing that I could look like them and ‘fit in’. Back in the day, it was very much a ‘YOU CAN’T SIT WITH US’ situation if you weren’t wearing the latest from ‘Topshop’ or ‘River Island’. Ah, those were the innocent days before we all got debit cards and were let loose into the world of online shopping.
Even though many of us have now long left high-school, we still experience that same drive and need to fit in and look like everybody else. In terms of the blogging community, It’s sad that we think that we need to spend money in order to be liked and respected. We think that our gateway to success and popularity is sporting the latest trends on our social media. But in reality, that isn’t what makes us likeable at all.
What DOES make us likeable is our values and our personality
That’s right. Imagine a world where all the fashion trends have faded away and all our money is long gone (so we’re basically naked…sorry ’bout that), what would make people stick around and still want to follow you on social media? The same thing that makes people stick around in the real world: a good heart and a cracking personality.
If I think about it, all of my fave fashion bloggers are the ones who let their personalities shine through their work. Not only though their photography, but through their voices online too. Don’t get me wrong, I’m not bashing fashion bloggers for spending money on an outfit they like, I’m just saying that even though their outfits shots would initially draw me into their accounts, what makes me really stick around is their witty captions and how totally relatable they are. Its definitely not because of what they wear or how much money they have spent on an outfit.
Believe it or not, people really want to know who you are as a person. Nobody wants to follow 5 bloggers who are walking, talking clones of one another; what would be the point in that? People want to see originality, diversity, and individuality; that’s how they’ll remember you and its what they’ll fall in love with most about your blog. I know that’s the case for me and who I choose to follow.
This isn’t a post that’s intended to hurt anybody or call anybody out. Its simply a polite, public service announcement to not get lost in the trap of spending money to feel accepted as a blogger. You really don’t need to. I’m NOT saying that if you fall in love with a clothing piece that you see another blogger styling and want it because you truly do think you’ll wear it, then go or it. I’m definitely not stopping you. I’m just saying,
Ask Yourself: Are you buying it because you genuinely love it, or are you buying it because it will look good on your blog?
If the answer is the latter, then you should save your pennies. My advice is instead of focusing all your creative energy shopping online for what everybody else is wearing, focus on crafting a better version of yourself. That will appeal to people more than what your wearing, and ultimately, that’s what will draw readers in and keep them there too. Your bank balance will thank me for it later.
With Love Always,